Positivity Shots: Episode 2 - Understanding your customers with Customer IQ


18th February 2021

09:00 – 10:00 GMT



We keep an eye out for all the meetups we think our community might be interested in, so this schedule represents a range of third party sessions as well as showcasing our own events. If you have something you'd like to share, do get in touch.



About This Event


The Business Exchange is drawing up a triple shot of positivity from now until March 2021.

Join us for some monthly mindset medicine and the opportunity to network and learn.

Positivity Shots Episode 2 – Understanding your customers with Customer IQ - Thursday 18th February 9am- 10am

Customer insight is transformative. It informs and develops better communication; it ensures greater success for you and your products and services and it identifies new opportunities your competitors have yet to spot.

Gideon Barker, Founder of Bath-based Customer IQ will provide top tips for knowing your audience better to help you unlock growth in your business in 2021. Gideon has over 20 years’ experience in the research industry having worked as an in-house researcher at the BBC, ITV and Channel 5. Since setting up his own agency in 2010, he has helped clients from a broad range of sectors including professional services, charities, travel and leisure.

Ahead of the session take the Customer IQ test and find out how customer-centric your organisation is. 20 short questions with instant results. Follow Gideon Barker on LinkedIn here.

The event will consist of a 10 minute intro with networking, 20 minute talk from Adam, a Q&A segment and then 30 mins of networking.