Amazon Academy - Free Small Business Accelerator

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The Amazon Small Business Accelerator is a package of support to assist start-ups and SMEs in response to the health crisis and economic lockdown.

The package includes: 

  • free e-learning (online training) for 200,000 new and existing businesses 

  • intensive bootcamps for 1,000 offline businesses 

  • a free virtual Amazon Academy event on 26 June with entrepreneurs and experts 

  • 12 month free membership to Enterprise Nation 


As part of the Accelerator, Amazon and Enterprise Nation will run week-long bootcamps to provide additional, tailored personal training and expertise for up to 1,000 mostly offline startups and small businesses to help them trade online.

Businesses across fashion, beauty & wellbeing, food & drink, services, and home & leisure will join a five-day live online course with access to experts and peer-to-peer networking.

Bootcamp participants can also access 12 months of support from a wide range of accredited advisors covering topics on marketing, operations and managing finances as well as a range of benefits including discounts and credits from Amazon and partners.

The first ever virtual Amazon Academy is taking place on Friday 26 June – a free two-hour event to introduce businesses to the world of selling online – ideal for people who want to learn more before they embark on the Amazon Small Business Accelerator.

Amazon is currently helping thousands of small businesses across the UK with storage and removal fee waivers for new Selling Partners on Fulfilment by Amazon, while Amazon Launchpad, the company’s programme showcasing cutting-edge products from the latest startups, has offered ongoing fee relief and online training on funding, marketing and other topics.

Amazon Pay users can receive chargeback relief and extensions, and finally, AWS will be running online events for startups, and will help small businesses modernise their use of technology with advice and resources available through the AWS free tier.